Support for the Development of Social Enterprises for Fishing Communities in Verde Island Passage (VIP) MKBA

(September 2015 - March 2017)

I. Introduction

Overfishing has been identified as one of the main causes of biodiversity loss, which in turn has been brought about by the lack of livelihood alternatives. As the vicious cycle has shown, desperation and overcrowding have driven marginal fishers into using destructive exploitation methods, further aggravating the survival of the country's remaining biodiversity in the marine sector. A reduction in overfishing can be achieved by providing alternative economic activities to those directly participating in the sector, which in turn will reduce the threats to biodiversity.

Social enterprise development is now emerging as a biodiversity conservation tool, although initially designed as a poverty reduction strategy, primarily because of its triple bottom line approach by its creation of wealth, social equity in the ownership of enterprise, and the very least harm to the natural ecosystem thereby serving conservation objectives even further.

The project intends to complement current ECOFISH deliverables and activities by enhancing the sustainable financing strategy of the project. A reduction in overfishing by providing alternative economic activities will thus reduce the costs of fisheries management, thereby reducing the need to allocate more public funds for the sector. It focuses on VIP because of the presence of opportunities that have been identified and arisen during the course of project implementation in the past 2 years.

The area covers the Batangas coastal municipalities in VIP Marine Key Biodiversity Area (MKBA) where the problem of overfishing still occurs. Catch Per Unit Effort (CPUE) is still on the decline, and recent surveys show fishing families complain of smaller fish sizes and lower abundance in fish catch. Poverty is still prevalent in fishing communities, despite the growth of the tourism industry in some areas such as Mabini. Threats to coastal resources still exist as fishers continue to use illegal and destructive methods to compensate for the worsening situation of lower catch, smaller sizes, and lower incomes. There is thus a need to directly target fishing communities by providing them with alternative and sustainable sources of income.

II. Project Phases

In close coordination with ECOFISH, Pusod, Inc will undertake the following activities:

Phase 1: Scoping and Scanning

Communities will be selected among the existing municipalities within each MKBA. Selection will be based on any or a combination of the following:

1.the existence of active people�s organizations, cooperative LGUs,
2. potentials for products or services that can be scaled up into enterprises, and
3. potentials for linking such products or services to nearby markets.

FGDs will be conducted among the selected communities to get their commitment and ideas. The project will ensure that the POs will be active partners in setting up the enterprises, not just passive beneficiaries waiting for whatever will be downloaded to them.

Phase 2: Community Development and Business Planning

Participatory Community Development Planning will engage the whole community in their own resource assessment through workshop tools combined with the relevant tools of Participatory Coastal Resource Assessment (PCRA). It will utilize relevant data generated by the project's baseline assessments, particularly results from the socioeconomic assessments of ECOFISH MKBAs.

Business and production planning methods will be utilized, with emphasis on engaging the community towards formulating the feasibility study of their selected enterprise using the Subsector Analysis Matrix and Value-Chain analysis.

Legal requirements will be tackled as early as possible, and the project will assist the organizations in securing their legal status as social enterprises.

Periodic monitoring and evaluations will also engage community participation, especially in the formulation of conclusive assessments of project implementation and in uniting on corrective measures and new methods to be adopted.

The following fisherfolk communities and their respective existing and proposed products have been identified during the scoping and scanning process:

Municipalities/Barangays Existing/ Proposed Products
Nasugbu Wawa, Papaya Seaweed Farming, Seaweeds Chip Production
Calatagan - Balitoc, Tanagan Halaan Culture
Lian Binubusan, Lumaniag Ecotourism Services
Balayan Palicpican Boat Tools Rental and Engine Repair Services
Lemery Sambal Ilaya Fish processing
Taal Butong Flavored Suman All you Can
Mabini Ecotourism Boat Rental
Lobo Malabrigo, Olo-olo, Lagadlarin, Sawang Ecotourism Services
San Juan - Nagsaulay Ecotourism Services
Batangas City ; Tabangao, San Andres,Verde Is. Ecotourism Services
Phase 3: Training and Capacity Building

A series of training and capacity building activities will be conducted within each MKBA, involving the following topics:

  • EAFM orientation and the EAFM framework plan of the MKBA (to be provided by ECOFISH)
  • Mainstreaming gender
  • Sustainable community management systems and participatory local governance
  • Value chain analysis for identified enterprise products
  • Proposal making and feasibility studies
  • Management, specific protocols and legal requirements for operations of community social enterprises
  • Cost-efficient budgeting and finance management systems for social enterprises
  • Social marketing, branding and fair trade standards

Trainings and capacity building activities will not just involve one-off lectures. Rather, hands on training will be done with community organizations, guiding them through each step of the way until they are able to accomplish the outputs satisfactorily

Phase 4: Production/ Actual Operations

This phase will begin upon satisfactory evaluation of the planning, training and capacity building phases. Prototype products or services will be produced towards the second year. Constant monitoring and evaluation will be undertaken for consistent improvement of the product or service.

Initial scoping work of ECOFISH reveals that the following enterprises can possibly be set up in some of the coastal municipalities of Batangas:

Enterprise Potential Coverage
Environment-friendly cleaning products Calatagan, Nasugbu, Lemery, San Juan, Lobo
Salt-making Balayan, Lobo, Calatagan, Lemery
Sea cucumber sea ranching Mabini, Calatagan
Recycling facilities for ship wastes Batangas City, Mabini, Bauan, Lemery, Calatagan
Coco coir Lobo
Preserved/processed food (pickles, vinegar, native delicacies, etc) Lobo, Taal, Balayan, Calatagan, Lemery
Phase 4: Production/ Actual Operations

This phase will be conducted parallel to the development of prototype products or services. Linkages will be established not just with markets of the products themselves, but also with potential financing partners (lending I nstitutions, credit lending facilities, private sector partners, etc.) that may be interested in either co- owning or comanaging the enterprise, or simply financing its operations.

Potentials for scaling up will be assessed towards the last year, and recommendations will be formulated for MKBA authorities and POs to take the enterprises further.

III. Project Objectives/ECOFISH Benefits

The proposal is aligned with the overall objective of the ECOFISH project:

"To improve the management of important coastal and marine resources and ecosystems that support livelihoods and local economies, designed to (1) conserve biological bio-diversity, (2) enhance ecosystem productivity, (3) restore the profitability of fisheries, in select Marine Key Biodiversity Areas (MKBA) using the eco-systems approach to fisheries management"

The project seeks to complement the ECOFISH project through its own set of objectives:

1. To facilitate sustainable development plans and social enterprises for the marginal coastal communities of VIP that add or serve as alternative to municipal fishing operations
2. To empower coastal communities through holistic capability building to enable them to successfully manage their resources and community enterprises.
3. To generate multi-stakeholder cooperation and, when feasible, Public-Private Partnerships at the municipal and inter-municipal level in supporting the establishment and growth of alternative community enterprises.

Most importantly, the establishment of social enterprises in the VIP MKBA will significantly contribute to the achievement of one of two project outcomes, i.e. increase in the number of people gaining employment or better employment from sustainable fisheries management from a baseline established at the start of the project.


Philippine nature’s wealth: Preserve and conserve through education

”The Philippines is jam-packed with diverse and threatened species —it's one of the most astounding regions of biodiversity on Earth.“

This is a simple yet meaningful statement from Terry Gosliner of the California Academy of Sciences who led the expedition on the Verde Island Passage, delivered at the 2015 celebration of the World Ocean’s Day. What he said about the country’s biodiversity is something that Filipinos can be proud of, but beyond his words, Filipinos should really be concerned.

Read more...

Biodiversity Seminar

Photos we took during the talk of PUSOD Inc. Executive Director Ann Hazel Javier on the "Verde Island Passage Marine Biodiversity Expedition" on 24 June 2015


Education Outreach for the VIP Marine Biodiversity Expedition
of California Academy of Sciences

2015 VIP Education Outreach held in San Juan Batangas, April 29, 2015


2015 VIP Education Outreach held in Lobo Batangas, April 16, 2015


2015 VIP Education Outreach held in Batangas City, April 15, 2015


2015 VIP Education Outreach held in Brgy. San Andres,Isla Verde, April 14, 2015


2015 Verde Island Passage Marine Expedition in Puerto Galera,Or. April 13, 2015

Science teachers from the town of Baco,San Teodoro,Naujan and Puerto Galera attended the one day program


Lubang-Looc Education Outreach 2014 CAS VIP Expedition May 26, 2014
Taken at Lubang Island, Occidental Mindoro The Education Outreach for Lubang-Looc was well attended by the Local Governments, Department of Education - Teachers and Students, Catholic Church Representatives, Kamagsasaka Cooperative, Bantay Dagat Members from both Municipalities, with a total of 94 participants. Drs. Terry Gosliner and Rich Mooi facilitated the activity. Education materials from Pusod, BFAR NFRDI and California Academy of Sciences were distributed. National Museum supported this activity as well.
Salamat Lubang at Looc!


Calatagan Outreach 2014 CAS VIP Expedition (May 14, 2014)
2014 Verde Island Passage Education Outreach for the Biodiversity Expedition in Calatagan. Department of Education Calatagan, Nasugbu Sea Scouts, Batangas Seaweeds Farmers Assoc,, E Zobel Foundation, and Municipality of Calatagan, 147 participants!
Thank you for the warm welcome!


Mabini Education Outreach - 2014 Verde Island Passage
Part of the Biodiversity Expedition in Verde Island Passage, an education outreach activity was held at the Sangguniang Bayan Sessionl Hall of Mabini, Batangas. A total of 89 participants attended. The Dep Ed Mabini District headed by Mr. Tony Ilagan, Science Teachers and students of the different elementary and high schools, together with Bantay Dagat, Batangas FARMC, Coastal Barangay Chairpersons, Ecofish representatives, members of the Local Govt Unit and private resort owners participated in the activity.
The next education outreach will be held on May 14, 9-11am at the Calatagan Central School, and on May 27, 9-11am at the Protacio Beach Resort in Lubang Island.
It is a beautiful busy summer for Pusod, Inc.!


Partnership with California Academy of Sciences

“We wanted to exhibit the most diverse marine ecosystem on earth – a Philippine reef. The New Academy ’s goal to reach a broad and diverse audience is the reason we have this wonderful evolution of interaction with Pusod and the Filipino community. ”
– Dr. Terry Gosliner, Director of Research, California Academy of Sciences

The partnership between PUSOD and the Californica Academy of Sciences (CAS) in San Francisco began when the Academy reached out to the Filipino American community to raise awareness about the newest, state of the art 212,000 gallon Aquarium featuring the most diverse marine ecosystem on earth – a Philippine reef.
Pusod ’s main role in the California Academy of Sciences partnership is twofold: To act as a bridge between the Academy and Filipino communities in the U.S. and the Philippines; and to provide real-life accounts of experiences of men, women and children practicing sustainable fishing and reef protection as the human angle for the Aquarium ’s worldwide audience.

Since 1996 in the Philippines,and 1999 in the U.S., Pusod has been working to educate Filipinos and Americans about the significance of Philippine ecosystems–renowned for some of the highest levels of endemic marine life in the world–and the need for their protection. Scientists have recently identified one square kilometer along the Verde Island Passage, at the mouth of Balayan Bay in Batangas Province, as the “center of the center” of marine shore-fish biodiversity for all the world's oceans. This is one of Pusod’s project sites.

One of Pusod’s tools for fulfilling our mission of protecting and enhancing the natural wealth of Philippine ecosystems is our 11-year running, award-winning Tagalog-language weekly newspaper, Balikas (a play on the words balik and likas which loosely translate as Return to Nature). Balikas is used by villages, schools, churches, local government units, women’s and other groups for environmental education on topics ranging from sustainable fishing and organic farming practices, to biodiversity monitoring, technology training for youth, health and more.

Balikas is also the source for on-going coverage of coastal residents leading their communities to protect and enhance their marine environments. One of these is Calatagan, Batangas fisherman and SAMMACA founder Ruperto /Ka Uper” Aleroza. “It’s good they’re not just showing our fish in the new museum,” Ka Uper muses. “Afterall, we live here too.”

With a 12-year history of operations not just in Batangas but throughout the Southern Tagalog region, Pusod also maintains a presence in the San Francisco Bay Area. (Prior to Philippine incorporation with the SEC, Pusod operated as a program of the Babilonia Wilner Foundation, or BWF, its 501-c3 parent and partner organization.) Since 1999, Pusod has been the only Philippine-based program to bring a steady stream of awareness of overall Philippine environmental issues - in all its triumphs and tragedies - to the United States. In doing so, Pusod highlights not only the magnitude of Philippine environmental (and therefore economic and cultural) concerns, but also how they affect and are affected by people’s actions and policies in the U.S.

Thus uniquely positioned to help the Academy achieve its mandate to “Reach a Broad and Diverse Audience”, Pusod has been building bridges between CAS and the Filipino community in the U.S., and local fisherfolk, scientific and other stakeholders in the Philippines.


The Verde Island Passage Marine Corridor

            In 2005, a study by Dr. Kent Carpenter, IUCN Global Marine Species Assessment coordinator, and Victor Springer of the Smithsonian Institute revealed that the Verde Island Passage, situated between the province of Batangas and the island of Mindoro, Philippines, contained a high concentration of marine species per unit area. The vErde Island Passage Marine Corridor (VIPMC) thus merited the distinction of being the center of the center of the world's marine shorefish diversity, having 1, 736 overlapping marine species over a 10-kilometer area, the highest concentration of marine life in the world.
            In response to this urgent call, President Gloria Macapagal-Arroyo, during the National Biodiversity Conference held on November 8, 2006, issued Executive Order No. 578 establishing the national policy on biodiversity. This was to be implemented throughout the country, particularly in the Sulu Sulawesi Marine Ecosystem and highlighting and prescribing the policy implementation in the Verde Island Passage Marine Corridor.
            The VIPMC, which consists of the coasts, islands, and waters of the five provinces of Southern Luzon, namely, Batangas, Mindoro Occidental, Mindoro Oriental, Marinduque, and Romblon, is acritical marine corridor which facilitates exchange and migration of species and nutrients across corridor waters. As the center of the center of marine shorefish diversity, the VIPMC has a high concentration of species per unit area and indicates that a number of unique communities in the area support this multitude of species, some of which are endangered and threatened. Coral reefs, mangroves, seagrasses, fishes and charismatic marine species in the area confirm this fact.


Verde Island Passage Summit

Province Best Practices